Directory listings are your business’s new secret weapon
You can’t have a thriving business without directory listings.
- Boost Your Web Profile: Potential clients often use search engines like Google and Bing to find businesses. They may come across your company in directories you never submitted to. Ensure Deal Locally features your business! Being listed in major business directories might lead to inclusion in more specialized ones. Continuously updating your listings ensures they reflect accurate information, enhancing your web presence.
- Improve Local Search Presence: Approximately 46% of online searches seek local info. Online directories help you stand out to local customers using specific search criteria. With the increase in “near me” searches, your presence in local directories can significantly improve your chances of attracting new customers.
- Enable Smoother Discovery: An online business directory broadens your reach to potential customers, even those not directly searching for your company. Directory inclusion means your business appears in relevant search results.
- Strengthen Brand Recognition: Being listed in various directories greatly aids in brand awareness. Seeing your business in multiple directories helps solidify your brand in people’s minds.
- Boost SEO and Improve Search Rankings: Directory citations play a key role in local search engine rankings. Uniform and correct listings across directories can greatly enhance your website’s visibility in searches.
- Increase Local Customer Interaction: Directories act as a hub for customers to review and engage with your business. Positive reviews can enhance your reputation, and responding to negative feedback demonstrates your commitment to customer service.
In summary, making the most of online business directories can significantly boost your business by improving visibility, extending your local reach, and strengthening your brand identity.
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Regularly assess your directory listings
50% of business owners have seen incorrect information on their online listings. Plus, 73% of consumers won’t trust a local business unless their online listing information is correct.
To avoid falling victim to these scary statistics, be sure to carve out time to regularly check in on your directory listings. Keep an inventory of what directory listings you have running, and as you adjust key details about your business, you can quickly update all your listings as needed.
Include top keywords in your descriptions
One of the main indicators directories look at when determining to show your listing is how well your content matches to the user’s search. Including core SEO keywords is a must-have throughout your directory listings to ensure you show to the right audience.
If you’re unsure of which keywords you should work into your content, take a look at your competitors’ directory listings or leverage free keyword tools to brainstorm a few to start with.