Future-proof your campaigns with SMS marketing
It has high open rates, provides personalization, seamlessly integrates with marketing automation, offers dynamic campaign capabilities, allows for targeted opt-in messaging, and boasts an impressive ROI. As a result, it’s quickly becoming the future of marketing.
With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should take advantage of SMS marketing for your business. Moreover, 80.5% of consumers check their text notifications within five minutes of receiving a text, highlighting the importance and versatility of SMS messages.
Better Security: Text messages are considered to be more secure than email because they are encrypted end-to-end. This means that the message is only accessible by the sender and recipient, making it a more secure method of communication for sensitive information.
Text messages are delivered instantly, so customers don’t have to wait for a response. This is important in today’s fast-paced world where people are used to getting what they want when they want it. Lastly, text messaging is more personal.
Research shows that nearly every marketing text message sent is opened—but, there’s more. As many as 45% of people reply to SMS marketing messages, allowing brands to start a real-time conversation with consumers.
69% of consumers want to contact a company via text, and more than half want to receive SMS promotional messages. You can contact customers wherever they are and also send marketing messages to customers who don’t check their email or have access to the internet.
Great SMS campaigns can be intrusive in a valuable way to the consumer. As long as the message is relevant, consumers will not feel bombarded by the brand. However, marketers must remember to personalize the message, as well as offer consumers an incentive, such as a discount or video link which can lead to engagement.
SMS is convenient and easy to use. It’s present on pretty much every cell phone, and you don’t even need the internet to use it. This makes a compelling case for why SMS remains popular.
Is calling or texting better for sales?
Again, it’s all about reaching your prospective customers where they are. Studies show that 90% of leads prefer to be texted rather than called. That makes texting a better choice for quick follow-ups throughout the sales process.
Do people like SMS marketing?
Essentially, customers prefer to get mobile marketing via SMS, so they engage more with those messages. That means they’re more likely to click your links, view your coupons and discounts, browse your website, and buy. The result? 75% of consumers make purchases as a result of SMS marketing.
SMS marketing is poised for significant growth and opportunity in 2023. With high open rates, fast response times and the ability to reach customers anytime anywhere, SMS provides an unparalleled channel for engaging your audience. The time for SMS is now. Don’t get left behind as this marketing revolution unfolds.
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